Apple Jacks has a new promotion. Apparently, after the “dread failure” of putting ‘red apples’ into apple jacks. The cereal that tastes nothing like it looks like has put up a mock election for you the public to choose the next incongruous shape to be added.
Mock election? How could I say such horrible things about the beauty that is democracy.
Well, having just waled past the rather elaborate commercial being filmed with the kid caucus celebrating the triumph of Blue Carrot. That’s right. You people who were hoping for Brown Banana or Orange Discs (Disc: One of my favourite fruits or vegetables), give it up. It’s fixed. The commercials are already in production and …
Does anyone actually still buy into any of this stuff?
In the wizened words of my good friend, colleague, and fellow member of my church and order, “Hand-wave, hand-wave, hand-wave.”
That’s assuming they don’t reshoot the commercial with brown bananas (brown?) or orange disks (my favorite fruit) tomorrow.
Often companies will shoot several versions of a commercial so they can have them “in the can” for immediate release as soon as the results are in. Companies will also shoot multiple versions of the same commercial for different markets–as I witnessed on a shoot at Disney, where they did the exact same commercial with six different families of different ethnic extractions.
I don’t know what the hell is up with Apple Jacks as of late.
I can’t beleive in nuthin’ no more…