WWDC season is approaching again. For those out of the know this is Apple’s World Wide Developer Conference.
This is the “Go To” conference for Mac Tech. The future of the platforms are exposed here. Interestingly, we’re supposed to get an entirely new OS this summer called Lion: Mac OS X 10.7. Developers have seen exactly what the public has seen concerning this OS.
Now the format of WWDC goes like this (at least the last 3 years)
- Dec-Mar: Rumoured estimate of WWDC Dates
- Mar/Apr: WWDC Dates announced, tickets on sale
- (Shortening span): WWDC Tickets sold out
- June (give or take a week): WWDC
Here’s the actual recap:
- 2008
- 2008: No early rumour
- Mar 13, 2008: Apple announces WWDC 2008 June 9-13 (Tix on sale) $1295/1595
- May 14, 2008: WWDC 2008 sold out (60 days, first sell out)
- June 8-12, 2008: WWDC 2008
- 2009
- Mar 6, 2009: Rumour of WWDC 2009 to be 2nd week of June
- Mar 26, 2009: Apple announces WWDC 2009 June 8-12 (Tix on sale) $1295/1595
- Apr 28, 2009: WWDC 2009 sold out (28 days)
- June 8-12, 2009: WWDC 2009
- 2009/2010
- Dec 21, 2009: Rumour of WWDC 2010 to be June 28-July 2
- April 28, 2010: Apple announces WWDC 2010 June 7-11 (Tix on sale) $1599
- May 6, 2010: WWDC 2010 sold out (8 days)
- June 7-11, 2010: WWDC 2010 (Announce iOS4, iWork for iOS, iPhone 4, XCode 4)
- 2011
- Feb 7, 2010: Rumour of WWDC 2011 to be June 5-June 9
- March 28, 2011 8:30 AM EST: Apple announces WWDC 2011 June 6-10 (Tix on sale) $1599
- March 28, 2011 6:30 PM EST: WWDC 2011 sold out 10 Hours
- June 6-10, 2011: WWDC 2011 (Announce???)
- 2012
- Feb 12, 2011: Rumour of WWDC 2012 to be June 10-June 15
- April 25, 2012 8:30 AM EST: Apple announce WWDC 2012 June 11-15 (Tix on sale) $1599
- April 25, 2012 10:23 AM EST: WWDC 2012 sell out 1 Hour 53 minutes.
- June 11-15, 2012: WWDC 2012
- 2013
- April 24, 2012 10:16 AM EST: Apple announce WWDC 2013 June 10-14 (Tix on sale 4/25 10am PST) $1599
- April 25, 2012 10:00 AM PST: WWDC 2012 On Sale
- April 25, 2012 10:02 AM PST: WWDC 2012 sell out 2 minutes.
- June 10-14, 2012: WWDC 2013
Now what I love is the hang time between announcement, selling out, and opening day.
At this rate: The conference will be announced May 30th, a week before the conference and likely sell out 2 days before the tickets go on sale.
Good luck!
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Hey, knowing what I’ve seen of major internal events scheduled annually, I would think the likelyhood that it will be in the first week of June, at the dates you suggest, will be 99%. In fact, in England, you can place a bet on anything, so I might plop a fiver down on those dates and (consults 2012) and June 2nd to 5th.
The reasons why are:
1) executives take holiday too – having a predefined week already marked out on the calendar means one of the top speakers isn’t accidentally on a major trip
2) customers schedule shindigs too. Knowing the corporate schedule means that nothing is accidentally co-booked across the same weekend
3) the industry sector wants consistency: with the explosion in trade shows, the industry wants tp be able to attract keynote speakers for their event and will therefore not book anything across the same weekend for which they was someone from Apple. Moving this weekend around affects the partnerships
And the arguments not to move it from exactly when it is:
1) there’s a major holiday in most parts of the qworld the week or two beforehand
2) there are nondisclosure weeks around the end of quarter for which there is a very good reason NOT to have major executives together (so they can’t be accused of collusion or insider trading)
3) It keeps the big honchos free to add weight to any really major deals before the end of quarter.
That was an easier case to argue than my thesis! Hugs!
Enter your comments here…There is always one major factor you need to figure in with Apple.
They don’t need to accommodate anyone but themselves. SEC rules make sense. Holiday rules make sense. But convenience to the customers? No. Last year there was 40 days lead time between announcing the event and the opening day of the event. The tickets sold out in 8 days. Major corporations can’t normally get that kind of budget pay approval within 2 weeks. Also that ticket is credit card only. Not Purchase Order. So… That also makes it more of a strain.
-Andrei
I see your point of PO’s – I would have thought a bigger pain would be getting a hotel room on really short notice. hmmm… so is it a case of they’d like to TRY to keep to their schedule? But they won’t confirm until they know that they have something to demonstrate?
Still, a major pain! Announce Apple, announce!
Jo